The Hoka running shoes created the maximalist running shoe category. They are the antithesis of the barefoot running and minimalist shoe trend.
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Hoka was founded in 2009 in Annecy, France, by former Salomon engineers Nicolas Mermoud and Jean‑Luc Diard, aiming to enhance downhill running with ultra‑cushioned midsoles. Instead of minimalist designs popular at the time, Hoka introduced “maximalist” shoes featuring oversized CMA midsoles and rocker geometries. This bold approach created a cushioned, buoyant ride that gained quick traction with ultramarathoners before becoming popular across all runner types.
In terms of technology, Hoka’s signature features include thick CMEVA or supercritical EVA midsoles, Meta‑Rocker geometry, and strategic low heel-to‑toe drops (~5–8 mm). These combine to provide a smooth, energy-efficient ride that enhances natural forward momentum. Models like the Clifton 10 and Mach 6 exemplify this—lightweight yet plush, ideal for long-distance comfort with responsive feel .
Hoka’s range now spans daily trainers, max-cushion recovery shoes, lightweight racers, trail rugged models, and even stability workhorses like the Arahi 7, which features J‑Frame technology and has earned endorsement from podiatrists and healthcare professionals for all-day comfort and overpronation control. On the trail side, the brand’s rugged offerings—like the Tecton X2 with carbon plates—bring stability and traction to off-road terrain.
Today, Deckers Brands, which acquired Hoka in 2013, reports it as a key growth driver—reaching ~$1 billion in annual revenue by 2022. While the “max‑cushion” aesthetic sparked the “gorpcore” fashion trend, Hoka remains deeply rooted in performance‑driven innovation through advanced foam, rocker technologies, and expanding use in everyday and medical footwear
Most Useful Resources:
Hoka Running Shoes (Foot Health Forum)
Super padded running shoes (Foot Health Friday)
Hoka One One (The Best Running Shoe)
Hoka One One (iPodiatry)
Hoka One One (Podiatry TV)
Hoka One One (Podiapaedia)
Hoka Ones (Podiatry Arena)
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